The Dove brand has for a long time appealed to a female audience for their line of great skincare, hair care, and other beauty products. Dove is now reaching across the lines to another audience that is so often left out of the beauty products industry.

A new line of Dove products are emerging for a growing market found in men’s grooming needs. Dove Men+Care is a new line of men’s products that include facial/body washes and bars, along with moisturizers and deodorants. These are formulated and fragranced specifically for men.

Dry, tight skin is not just an issue with women. Men experience the same, so Dove Men+Care with micromoisture will provide total skin comfort. Upon contact with skin, the product is activated locking in moisture.

What better time to kick off the introduction of this new line than during the Super Bowl game on February 7th. During the 2006 Super Bowl game, Dove kept it real with the “Campaign for Real Beauty.” This commercial spot featured real women with real insecurities. A new forum is being opened up with its advertising campaign getting ready to recognize and celebrate the diversity in men’s body types.

Now men can get the same comfort and appeal found in Dove beauty products. Men can experience refreshing, moisturizing, deep clean through Dove Men+Care.

Pictures: www.dove.com